Celebrate children learning to read this book, being certain that they touch the words as they read. Make a matching or memory game with simple rhyming pictures. Include items from the book (caboose/moose; jeep/sheep).
Use this as an example of a good book for children to practice "reading" themselves. Point out that looking at pictures will always be a key to successful reading. Encourage families to enjoy the silly pictures, but also to touch the words as they read this book to their children.